SGabriel “Ambassador” Njikangmart Gabriel Njikang – universally revered as “Ambassador” – has cemented his legacy as Cameroon’s undisputed king of Pidgin news broadcasting, securing the Best TV Pidgin News Presenter award at the 2024 Cameroon English Language Newspaper Publishers Association (CENPA) Awards. This landmark victory marks his 13th major industry award since 2020 and a second consecutive CENPA triumph, spotlighting his revolutionary impact on African broadcast journalism.
CENPA Awards 2024:
Ambassador’s CENPA award transcends personal achievement – it’s a victory for linguistic inclusivity in African media. By delivering news in Cameroon Pidgin English (spoken by ~12 million Cameroonians), he bridges information gaps for audiences marginalized by formal English/French broadcasts. Experts credit his relatable storytelling for:
- ✅ Democratizing news access in rural/urban communities
- ✅ Elevating Pidgin English as a legitimate journalistic language
- ✅ Boosting Equinoxe TV’s viewership by 42% in Pidgin-speaking regions (Source: CRTV Audience Report 2024)
The Journey: How Ambassador Redefined Broadcast News
Appointed by Equinoxe TV and Radio in 2016, Njikang trained under Dr. Kolle George Nkume (the “Father of Pidgin News”). His signature segments became cultural touchpoints:
| Program | Schedule | Platform | Key Features |
|---|---|---|---|
| Cadence Matinale | Weekday Mornings | Equinoxe TV | Breaking news in rapid-fire Pidgin |
| Expanded News | 1 PM Daily | Equinoxe TV | In-depth analysis & interviews |
| Make We Tok | Mon-Wed | Equinox Radio | Call-in public affairs forum |
| Wetin Dey Sweet You | Fridays | Equinox Radio | Culture & entertainment spotlight |
Award Dominance: Breaking Down Ambassador’s 13-Trophy Legacy
*Table: Gabriel Njikang’s Major Awards (2020-2024)*
| Year | Awarding Body | Award Category | Significance |
|---|---|---|---|
| 2020 | PANAFES Excellence Awards | Best Reporter | First national recognition |
| 2021 | Lois Foundation | Most Influential TV Pidgin News Presenter | Validated cultural impact |
| 2022 | Golden Awards | Best Pidgin News Presenter | Industry peer endorsement |
| 2024 | CENPA | Best TV Pidgin News Presenter | Back-to-back wins at Cameroon’s top media awards |
Beyond Broadcasting: Leadership at CAMASEJ
As Vice President of CAMASEJ-Doula (Cameroon Association of English-Speaking Journalists), Ambassador drives:
- Professional Development: Monthly workshops on digital journalism & ethics
- Industry Advocacy: Lobbying for Pidgin recognition in public service broadcasts
- Community Building: “Unity Football Matches” reducing newsroom rivalries
The Ripple Effect: How Ambassador Changed Cameroon’s Media Landscape
- Language Revolution“Before Ambassador, Pidgin news was seen as ‘lesser’ journalism. He made it authoritative.”
– Dr. Nalova Lyonga, Minister of Secondary Education - Youth Engagement Surge
Equinoxe TV’s 18-35 viewership grew 67% after his “Make We Tok” radio debates on unemployment. - Cross-Border Influence
Nigeria’s Channels TV and Ghana Broadcasting now run Pidgin segments inspired by his format.
Future Focus: What’s Next for Cameroon’s Pidgin Voice?
With negotiations underway for a West African Pidgin News Network, Ambassador confirms:
“My mission stays de same: make news for market woman, taxi driver, and university professor all dey feel included. Dis award na for all una!”
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